by meredithleighpratt | Oct 15, 2020 | Blog, Content Marketing, Meredith Leigh Pratt, UX Research and Design
In a 1996 essay about the future of the Internet, Microsoft co-founder Bill Gates coined the legendary phrase: “Content is king.” More than 20 years later, his thoughts on the influential nature of interactive content continue to influence and guide digital design....
by meredithleighpratt | Aug 14, 2019 | Blog
Originally published on MarketingProfs.com. Digital transformation is racing across the business world with such vigor that it’s impossible for companies not to stand up and take note. Mega-corporations and industries around the globe are migrating to...
by meredithleighpratt | Nov 2, 2018 | Blog
Content marketing has always existed. Companies have always created and published material intended to stimulate interest in their products and services. Digital technologies now enable any company to create content to build brand awareness and engage with a targeted...
